DARK PATTERNS

Have you ever surfed the internet and end up doing something you did not mean to? Well, you might have been a victim of Dark Patterns.

Tricks used in websites and apps to make you do things that you did not mean to, like buying or signing up for something.

It’s difficult for the user to compare the products because the information is hard to find.

The user is forced to do what the website owner wants through emotional tactics.

The user clicks on the related content on a page but the link opens an advertisement.

It presents limited availability of a product to push the user to buy quickly by making fear.

It shows fake information about the popularity of a product.

Push the user to complete an action by showing time limitations and causing stress.

Through trick wording or other tricks an optional action becomes a forced action for the user.

The sign-up action is easy but it’s very difficult and complex to cancel the service.

Showing additional costs at the end of the purchasing or sign-up action when the user spends a lot of time on the page.

The user subscribes to a payment plan without being presented with clear information.

It interrupts the user’s attention by sending requests repeatedly which forces the user to take the action unwished.

By making the path difficult for the user. It’s easy to force the frustrated user to take an action that the website owner wants.

Preselection for the user even if there are more options. Based on cognitive bias, users tend to accept it.

Hiding the information from users to push them to take action which otherwise they won’t.

Misleading users by taking advantage of the “scan reading strategy” to lead them to choose something when is in fact something else.

Hide or disguise important information from the user on the website that should be clear.